IKLAN : EKSPLORASI ASPEK TEOLOGIS DALAM BUDAYA KOMERSIALISME DAN KONSUMERISME

LINUS BAITO

Abstract


Abstrak: Iklan adalah gambaran luar dari tampilan budaya kita. Dikumandangkan lewat radio, televisi, halte bis, umbul-umbul di pusat perbelanjaan, jembatan penyeberangan, baliho, bahkan di dunia virtual–internet serta media sosial. Semua dimensi hidup manusia masa kini dikelilingi oleh iklan, bagaikan udara yang kita hirup. Filosofi apakah yang terkandung dalam dunia periklanan sehingga banyak perusahaan memanfaatkannya demi meningkatkan nilai konsumerisme? Dimensi apa sajakah yang dikenal oleh para produsen iklan terhadap para konsumen agar meraih pangsa pasar? Adakah aspek teologis yang terkandung dalam dunia periklanan dan sejauh mana hal itu berfaedah bagi kekristenan?
 
Kata Kunci: Iklan, Budaya, Komersialisme, Konsumerisme, Teologis, Kekristenan

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DOI: https://doi.org/10.47596/solagratia.v7i1.87

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